1.Self-love Affirmation Campaign
Before social media, our community’s conditioned perception of beauty was
integrated in our upbringing. Social media’s artificially instilled idea of beauty
conforms women to a certain standard of beauty, inevitably pressurizing women not to
love themselves. In light of this we have created the Affirmation shirt to uplift the AD
women world over. The proceeds from the sale of thisshirt is going to the causes that
are dear (Acid burn Victim, Animal Shelters, COVID relief for the homeless) to me
and the wearer will also have the chance to choose the NGO they want to support.
2.Wonder women wear AD- Stretch Beyond Your Perceived Limitations
NLP teaches us that limiting beliefs/decisions we make about ourselves, or the model
of the world we live in, limits the way we LIVE. That limiting belief will be inside the
system within our internal world, therefore shaping our responses to the external
world and the opportunities around us.
We want to draw attention to this unconscious practice and affirm to women that we
are in fact limitless. If we deeply believe we are incapable or capable either way, we are right.
Our campaigns which feature women breaking boundaries is aimed to uprooting them
and embarking on this journey to stretch beyond their perceived limitations.
3.Supreme Comfort Garments That Move With You
This campaign aims to achieve ultimate comfort through our garments that we
carefully design keeping in mind movement in today’s fast paced world. The
construction techniques we have developed are meticulous to accommodate women
of all shapes, sizes and colors. We want our flexible garments to be the essential tool
helping the AD woman be at ease while she moves on up in her journey to success and happiness.
4.Love Your Own Design
Social media’s false perceptions have had numerous impacts on today’s youth. Our
team strives to for the youth of today to love the way they came into this world by
exhibiting reflections of people who have achieved loving their own design.
END ANIMAL CRUELTY TO END GLOBAL STARVATION & REDUCE ENVIRONMENTAL
IMPACT
The echoes of the agonizing painful wailing animals crying for their life would leave us all
traumatized if not resulting in permanent irreparable delirium.
The production of soybeans and corn globally accounts for millions of tons of which
approximately 60 percent of the corn and soybeans are directed towards feeding livestock,
which could’ve been food for humans. Every morsel of meat we eat, we sign off on a
starving child’s epitaph.
While most of us may know that greenhouse gas emissions are 50% greater than all
transport (cars, trains, buses, ships, lorries, yes the whole lot) contributing to 6 billion tons
of greenhouse gases. Annually 2 cows produce as much heat trapping gas as 1 car driven
10,000 miles. Yet we continually abuse the planet by choosing to eat meat.
So let’s give the voiceless a voice by pledging not to eat meat and move towards the day
where we see the end of global starvation and a reduction in the carbon footprint we create.
CHILDREN’S MENTAL WELLNESS
The repercussions of Covid-19 have widely effected the mental well-being of the younger
generation, for which many of them are missing essential tools to cope with. We are
developing a programme that will include these tools for them in terms of natural
practices such as pranayama, the right foods to eat…. This will be in the form of multiple
videos that would be available for children as well as parents to pick up these tools and
implement in their daily lives.